Steve Nugent joins the growing team of coaches in an exciting new ‘Virtual FD’ role.

Loughborough based Wiserways Limited today announced that Steve Nugent has been appointed as Director of Financial Coaching. Steve joins the organisation from Foster Industrial where he was Managing Director for two years.

Steve’s career has seen him work extensively at senior management and board-level. During this time, he has gained a wealth of experience in the retail, distribution, industrial, engineering, healthcare, and financial sectors in both B2B and B2C. As a former Financial Director and Chartered Accountant Steve also brings strong commercial experience to the new role at Wiserways.

“I am excited to add my skills and expertise to the business coaching team at Wiserways,” says Steve. “Initially, I will be launching our state-of-the-art, rapid financial analysis software ‘ProfitPlus’. My role will be to work closely with business owners, MDs and FDs across the country using this powerful tool to help them understand exactly where their business is, and where it needs to be. Ultimately, I will be offering all the help, support, and benefits of a Financial Director at a fraction of the cost,” he adds.

“Recently, we used the software and ran a diagnostic assessment on a £6m turnover manufacturing business. The data showed a crystal-clear growth plan. We took the plan and worked closely with the customer to take its cash flow from -£15k to +£266k. Its net profit went from +£2k to +£340k with business value increasing from +£322k to +£1.9m in the space of 12-months. The numbers speak for themselves,“ adds Steve.

“It’s fantastic to welcome someone with Steve’s experience, drive and passion to our team. He was the obvious choice for this new position,” says Laurence Duncan, Managing Director of Wiserways. “Using our world-class ProfitPlus software, Steve can operate in any business with a clear plan as their virtual FD dealing with the facts, not the fluff. Steve will be focusing on a business’s‘money’ rather than just sales. He will be able to tell customers exactly why there’s no cash in the bank and what to do about it,” adds Laurence.

Founded in 2016, Wiserways Limited is a coaching led business support company based in the heart of the UK. It is responsible for delivering ActionCOACH coaching programmes across North West Leicestershire and ProfitPlus financial coaching across the United Kingdom. Its goal is simple; help make Leicestershire the number one county in the UK to do business.