Do you read enough? Can you imagine if someone spent a lifetime learning about the best ways to build a successful career, wealth and a profitable business and then wrote a book about it? So, then imagine if you could save yourself years of trial and error and thousands of pounds, just by reading that book. You might agree that it makes a lot of sense to run down to the nearest book shop and buy the book that could be the one secret to your success as a business owner. However, the problem with many business owners is that they simply do not read enough, at all. Meanwhile, billionaires like Bill Gates and Mark Zuckerberg put their success down to reading at least 50 books a year, whilst the average person only reads 17. 

Choose carefully

It is worth noting, however, that if you wish to read more to help your business succeed, you need to be reading books with the right information. There is no point in reading fiction books to help your business, as obvious as this may sound. Thousands of books are published every year, but ask yourself, how many did you read?

Luckily, we’re surrounded by books, so no matter your business or your question, there is bound to be a book to help you. If you constantly find yourself having issues in life or in business, the answer to your problem will always be sat on a bookshelf. Additionally, many readers believe they find better entertainment value from reading a book once a week rather than watching television. Ultimately, reading is one of the most profitable things you can do to improve your business, help you learn, unlearn, challenge your perceptions and even help you discover new ideas. As a business owner, you should see reading as an investment into your future.

Prioritise reading

To get the most out of books, we suggest that you dedicate a set amount of money to buying books and then more time to actually read the books you’ve purchased. ActionCOACH’s bookCLUB can help you learn to prioritise reading and help you find the perfect book. Once you prioritise reading, you’ll soon find that readers have much more to say and even more to contribute to conversations. You may also find that you can better help others on their life journey, just from the knowledge you’ve gained from reading. So, do you read enough or even read at all? Stop making excuses and take the time to help invest in your future. Reading may take time but if you think about how much time you could save from this one simple activity, it really doesn’t compare.

Are you looking to read more? Join our BookCLUB today!