Are you a business looking to create a knockout brand? The value of a brand may be much more than you first anticipated. Many companies are branded, whether this is good or bad. But ultimately, a brand is a powerful thing. To create your personal billboard, even your salespeople must be branded. So, no matter the name of your brand, you must decide what your message is and what you want your customers to think about you.
To create the perfect personal billboard, your personal brand, you need to invest a lot of time figuring it out. However, if you decide to not spend time investing in your personal brand, your prospects won’t either. Instead, the only differentiating factor from your business to other’s alike will be pricing.
A brand in the mind of customers
The question you should be thinking about is why should your prospects or customers choose to do business with you instead of your competition? If you can answer this question, you’ll be able to build a recognisable brand within the marketplace. You must remember that branding is created in the minds of your prospects/customers. Thus, there are several elements to include when creating your personal brand.
Testing the strength of your personal brand
On the other hand, before you can deliver on performance, you have to cultivate the perception first. Your business can be good or even great, but without a brand, it simply won’t be good enough. The key to success ultimately depends on how you answer the three questions mentioned above.
Once you’ve confidently found the answers to those questions, you should then get 7 customers to answer these too. If the customer’s responses are the same as yours, you have a solid personal brand. Having a brand says a lot about you, but not having a personal brand likely says a lot more.
If you need help building your personal brand, contact ActionCOACH today.
