Are you aware of what role a brand plays in your business? If you work for a large corporation like Apple or Dell, you’ll understand the value a powerful brand has. Most companies are branded, whether that be good or bad, either way, a brand is a powerful thing to have. Additionally, you should be branding your salespeople too so that you can create your own personal billboards.
As an example, if your brand was called ‘YOU’, what would the message be? What do people think about when thinking of your brand? Skip the dependable, reliable and knowledgeable stuff because it’s very rare you come across a salesperson who doesn’t honestly believe he/she is all of these things.
Building your personal brand
When your prospects think about your personal brand and your USP, what do they specifically think about? If you want your customers to think about it, you’ve got to take the time to think about it yourself first. Because if you don’t think about it, neither will they. You should also think about what’s the compelling reason for your prospects/customers to do business with you instead of your competition? The likelihood is that if you can answer the question then you’re well on your way to building a recognizable brand within the markets you operate.
Remember, branding is always created in the minds of your customers. Here are some crucial elements to keep in mind when creating and building your personal brand:
- Who are you?
- What do you do?
- What sets you apart from your competitors?
Ultimately, before you can deliver the performance you need to cultivate the perception. Showing that your brand is good or even great isn’t good enough especially if nobody understands what makes you so special.
Solidifying your brand
Most salespeople rely on shimmering personalities, communication skills, their appearance and a host of other minor-league mindsets. The key to marginal success versus magnetic success actually depends on how good you answer these questions. Once you’re confident in your ability to answer these questions, you should then ask your seven best customers to answer the same questions. This way, you can be confident that you have a concrete personal brand if their answers also match yours. Keep in mind that your personal brand says a lot about you but not having a personal brand may say more about you.
If you need help acquiring your personal brand, speak to ActionCOACH today.