Looking to boost your customer service? Every day businesses are faced with many difficulties. However, it’s not all bad news. There are many things that can be done by businesses to overcome such difficulties. Even though success is very challenging in this current climate, it takes hard work, commitment and an obsession with customer service.

Businesses are often cutting costs to try and keep going, but one thing you should never do is cut corners on customer service. Not focusing on customer service is one thing a business owner should never do. 

Attention, appreciation and recognition

In a world where money is so precious, customers who spend money on your business are very conscious of the ‘hard-earned’ money that they’re parting with. Ultimately, customers want more attention, appreciation and recognition for making a purchase. These same customers want to be sure that they’re getting the maximum value and wish to have as much assistance, education, training and support as possible. So, even if you’re products stay the same, your customers will still expect more customer service.

The right thing

When it comes to purchasing products, your customers want to know that they’re doing the right thing. A single bad purchase may be overlooked once or twice, but in hard times, every expenditure is completely scrutinised. So, you should always provide the assurance your customers seek, whether this be via service guarantees, regular follow-ups or speedy responses to queries or complaints.

When money is tight, people spend much less time travelling or even going out for dinner and ultimately this makes customers spend more time carefully choosing a product to purchase, as it must be absolutely necessary. You should always keep in mind that good customer service always enhances the customer’s shopping experience and boosts your business’ reputation.

Tough times vs Good times

Finally, to ensure your business continues to flourish, you must remember that when times are good, purchase decisions are made quickly and customer service is barely noticed. But, in tighter times, customers spend much more cautiously and your service is scrutinised highly.

When money is tight for some, their self-esteem lowers, but when they receive great service from a business, their self-image receives a boost. So, when a customer feels good about themselves, they feel good about your business. And when they feel good about your business, they’ll make a purchase.


If you’re looking to boost your customer service, speak to ActionCOACH today!