Welcome, business owners! Today, we bring insights from an entrepreneur in the world of branding, Steph Honey, the founder of Dear Charlie. In our exclusive interview, we delved into her journey of business evolution and the role of purpose in business. So, grab a cup of coffee and let’s explore the dynamics of building a brand that goes beyond the logo.
A Multidisciplinary Branding Journey
Introducing Steph Honey, a seasoned entrepreneur with a passion for design, marketing, and web development. As the founder of Dear Charlie, a multidisciplinary branding studio, Steph has crafted a unique approach that goes beyond conventional design agencies. Dear Charlie stands as a one-stop shop. It addresses not only design but also marketing and web design, eliminating the need for clients to shop around.
A 12-Year Business Evolution
Steph’s journey in the world of branding spans over 12 years, a path marked by part-time endeavours, freelancing, and a pivotal transition to full-time entrepreneurship in October 2019. Despite launching during the challenging times of the COVID-19 pandemic, Steph’s ability to work online and internationally positioned Dear Charlie for success.
Sharing the Inspiration Behind Success
Steph shares that her success has been shaped by the remarkable designer Jessica Walter and, more significantly, her son Charlie. Inspired by Walter’s ability to challenge industry stigmas, Steph admires her for paving the way for women in design. However, it’s Charlie who serves as Steph’s ultimate inspiration, driving her to build a legacy beyond monetary gains and encouraging a life filled with meaningful experiences.
Beyond Logos and Designs
The conversation navigated through the profound impact of purpose in branding. Steph emphasised the importance of conveying a brand’s story and values, transcending the traditional view of logos and designs. Dear Charlie’s approach involves in-depth questionnaires and kick-off meetings to understand the client’s mission, vision, and brand story. The goal is to create visually appealing designs and establish credibility, trust, and brand visibility.
The Teaching Element in Business Evolution
Steph’s commitment to her clients extends beyond delivering a finished product. She advocates for educating clients about branding, ensuring they comprehend the essence of their personal or business brand. The teaching element is aimed at empowering clients to utilise their brand effectively and derive value from their investment.
Standing Out and Saying No
The discussion touched upon the hesitancy of business owners to stand out and the common tendency to replicate successful brands. Steph encouraged embracing uniqueness, asserting that the true power of branding lies in repelling the wrong audience and attracting the right one. Additionally, she shared the vital lesson of learning to say no, particularly when a project doesn’t align with the brand’s values.
A Female-Led Branding Agency
Looking ahead, Steph envisions Dear Charlie evolving into a recognised female-led branding agency within the UK. Her aspirations extend beyond financial success, encompassing a holistic vision that includes personal growth, lifestyle, and leaving a lasting impact on the industry.
Saying No and Embracing Opportunities
In reflecting on her entrepreneurial journey, Steph underscored the significance of learning to say no when a project doesn’t align with your values or worth. Additionally, she highlighted the importance of embracing opportunities and not letting fear hinder progress.
Beyond the visual aesthetics, Dear Charlie stands as a testament to the potential of brands that embrace authenticity, uniqueness, and a deeper sense of purpose. As business owners, consider the lessons shared by Steph in your branding endeavours and remember, saying no can be just as empowering as saying yes.
If your business is facing difficulties and you need assistance overcoming challenges, contact us today!
For more insightful interviews and business tips, stay tuned to our Business Spotlight series.
