Welcome to another episode of Business Spotlight! Today, we’re exploring the insightful journey of Euan Lockwood, co-owner of CWS Agency. Euan will be sharing his expertise and experiences in the world of digital marketing, branding, and web development, alongside top tips on crafting success. Let’s go!
Who is Euan Lockwood and What is CWS Agency?
Euan, a seasoned professional in the field of digital marketing and branding, co-founded CWS Agency alongside his business partner Paul in 2016. Their agency specialises in helping clients engage with their target audiences through a variety of services, including digital marketing strategies, branding solutions, and web development projects. From running paid ad campaigns to crafting innovative digital products, CWS Agency thrives on delivering substantial value to its clients by enhancing customer engagement and meeting their diverse needs.
Crafting Success: A Personal and Professional Perspective
Success, as Euan describes, transcends further than just financial achievements. It includes an understanding of someone’s identity, strengths, and uniqueness, both on a personal and professional level. For Euan, success entails embracing individuality and leveraging it to connect with clients authentically. He emphasises the importance of self-awareness and authenticity in the business world, where every agency strives to carve its niche and make a meaningful impact.
The Start of CWS Agency: A Collaborative Journey
The idea of CWS Agency stemmed from the collaborative efforts of Euan and his partner Paul. Their complementary skill sets, with Euan’s expertise in design and branding and Paul’s proficiency in web development, laid the foundation for a dynamic partnership. A pivotal moment arose when an opportunity presented itself to formalise their collaboration into a full-fledged agency – the birth of CWS Agency in 2016. Since then, they have been instrumental in helping numerous businesses thrive in the digital landscape.
Lessons Learned: Embracing Collaboration and Growth
Euan reflects on his journey from a solo freelancer to a co-owner of a successful agency, highlighting the significance of collaboration and delegation in achieving growth. He shares that the power of empowering others and letting go of control helps foster a culture of teamwork and innovation within the agency. Through collaboration, Euan has witnessed exponential personal and professional growth.
Handling Business Trends: The Era of AI and Digital Innovation
In a rapidly evolving digital landscape, Euan predicts significant transformations driven by advancements in artificial intelligence (AI) and digital innovation. While some may perceive AI as a threat, Euan views it as an opportunity to streamline processes, enhance productivity, and revolutionise creative capabilities while crafting success. Finally, he goes on to share the importance of adapting to technological advancements and leveraging them to elevate the quality of services offered to clients.
Dealing with Uncertainty: Advice for Aspiring Business Owners
In the face of economic challenges and uncertainty, Euan offers invaluable advice for aspiring business owners. He emphasises the importance of finding a support network and seeking encouragement from peers and mentors. Additionally, Euan advocates for resilience, urging business owners to capitalise on their strengths, test new ideas, and prioritise value creation for their clients. Despite the prevailing economic landscape, Euan remains optimistic about the potential for growth and innovation within the business community.
Euan’s journey with CWS Agency demonstrates the transformative power of collaboration, innovation, and resilience in a dynamic business landscape. As the digital world continues to evolve, embracing change and leveraging emerging technologies will be pivotal in driving success and staying ahead of the curve.
If you’re a business owner facing challenges or seeking guidance in navigating the ever-changing business landscape, reach out to us today or visit our blog page for further insights. Let’s work to unlock new possibilities and propel your business towards greater heights!
