Trading in low-cost returns for big profits with trade advertisements is essential if you want to maximise your profits. It’s no secret that trade advertising isn’t as appealing to the eye as brand advertising. Want to get started in trading in your low-cost returns for big profits? Read on for our top 3 tips to turn your trade ads from basic and boring to fresh and inviting.
Trade ads are made to sell, hence their lack of eye-catching graphics and a heavier focus on information that is most likely to make a sale. For example, a trade ad for a service may list all the service features and benefits, whereas a normal advertisement would be less copy heavy and focus on catching the eye of the consumer to raise brand awareness.
Bullet-points, sub-headings and underlines are common features of a trade advertisement, so as not to miss any information that may hinder a sale. However, following our 3 useful tips can massively improve the effectiveness of your trade ads and switch your low-cost returns to big profits instead.
Without further ado…
Tip #1 -Focus on your brand identity
Much like other forms of advertising, including your brand identity, is vital for trade advertising. Although trade advertising is often characterised just to sell, including your brand characteristics; i.e. logo, brand colours and brand slogan, creates an easy yet effective way to catch the reader’s eye and allow your ad to stand out in a sea of mundane trading advertisements.
It’s no secret that we’re all drawn to advertising that incorporates a strong brand identity, so you can be assured that building your brand’s identity more in your trade ads, is highly likely to increase your readership and response.
Tip #2 – Speak directly to the customer
Even though trade advertisements are B2B, companies often fall into a trap of only marketing towards businesses, when, in reality, a company is more likely to purchase from you, if they know the product you’re marketing has desirable benefits for the customer they will inevitably be selling to. Dun and Bradstreet sum it up perfectly; ‘any B2B buyer is also a B2C buyer, and thus they are exposed and impacted by B2C messaging and tactics’. The bottom line is that businesses are more likely to purchase your product if your trade advertisement not only lists the benefits of your product to their business but also if you include information regarding the customer that they will be hoping to make further sales from.
Tip #3- Quick, quick, quick.
Whether that’s quick to notice in a trading magazine, quick to read through or quick to connect your customer to your product or service, your advertisement mustn’t take too long to do any of these things.
Does your advertisement take too long to process or is it filled with information that doesn’t necessarily relate to your customer? Then your reader is most likely to lose interest and you can guarantee the success of your ads will heavily decline.
The layout of your ad is a key element in securing successful responses, if done correctly, you can assume your ad will be interpreted a lot quicker than a huge body of text in the middle of the page. There’s nothing more off-putting than an advertisement full of aimless blocks of text. Keep your layout quirky and fit your text around this and your ad is bound to do well.
Marry creativity with trade advertising
After reading our 3 top tips for trade ad success, it’s pretty clear to see that creativity has a lot more impact than you may have first thought. By using these tips to change your mindset on trade advertising, you can finally make bigger returns when it comes to readership and profits. So what’s stopping you?
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