In business and in life, we must learn to have. The common story goes that the person who won millions on the Lottery, ends up losing all the money and suddenly they’re not a millionaire anymore. This is because to have all of that money, you need to develop the beliefs and values of a millionaire. With anything in life, to have something, whether this is within a business or in our day-to-day life, we need to do something to achieve it.

Knowledge is wealth

For example, in order to have wealth, the main step you need to do is invest. In terms of love, to have it, you must give it first. Respect comes by earning it and so the pattern goes. No matter what you want in life, you will always need to do to have.

However, this doesn’t stop at the doing step. On top of this, you must become the person who would have the things or the persona you wish to have. Develop the identity, beliefs and values of the person who would have the things you desire. So, if you wish to be successful, you need to develop the beliefs and values of a successful person. Additionally, it has been said that you’re likely to earn 10% + or – of the earnings of the three people you associate with the most. Thus our theory must have some truth, as you likely develop the values and beliefs of the people around you.


At some point in life, we all developed an identity. This identity has values and beliefs that often become quite limiting. If you’re a business owner, you may believe that customers are constantly looking for a discount. If this is the case, you’re likely to attract those sorts of customers. But, to have great customers, you need to develop your business into one that will attract such customers. Your business depends on what your great customer embodies, only you can define this. Maybe you prefer a customer who always pays cash or someone who sends you lots of referrals. First, you must identify who your ideal customers are and what they usually want.

Overall, it’s important to remember that if we are to have we must do. If you’re looking to attract a better customer base, then you need to learn their beliefs and attitudes to attract them. If you’re looking for help within your business or in life, get in touch with actionCOACH today.